A good SEO audit is not just about keywords. It checks whether your website can be found, trusted and used by real visitors.
Start with the basics
Check your title tag, meta description, H1, mobile layout, page speed, image alt text, internal links and conversion CTA.
What to fix first
Check this issue on your own website
Reading is useful, but your website data is what matters. Open the matching tool and test it while the problem is fresh.
Fix missing titles, weak descriptions, unclear headings, slow loading pages and poor mobile spacing before chasing advanced tricks.
For a broader workflow, use the free SEO audit tool guide and compare your output with the sample report.